It’s exciting to get a blog up and running. The possibilities of all that could come from it are endless. After all, there are a lot of people who have gone on to have huge success, having started their careers with a simple blog. But of course, if there’s one thing to know about blogging, it’s that success is not guaranteed. In fact, most blogs die a pretty quick death, largely because of a lack of commitment from the blogger. And then, of course, blogs will also fade into obscurity if there are no readers. There aren’t too many things worse than looking at your visitor numbers and seeing that there are…virtually none at all.
But it doesn’t have to be that way. It’s always possible to get readers. But first, you’ll need to find out why it isn’t getting viewers. Below, we’ll take a look at some of the many reasons why this could be.
There Are No Updates
A successful blog doesn’t have many one-time visitors. It has many repeat visitors. However, if you’re not publishing new blogs, then you won’t be giving people an incentive to visit your site again and again. If you want to see those visitor numbers creep in the right direction, then look at publishing on a regular basis. The best, most visited blogs publish at least four times a month, or once a week.
People Don’t Know It’s There
When you’re trying to get visitors, you should help yourself as much as possible. And a big part of that involves marketing your blog correctly. After all, if people don’t know that your site exists, then there’s little hope of them visiting! There are many ways to market a website, but the best approach is to outsource the task to a company like tonimarino.co.uk. A professional marketing company will have the tools and tactics required to get your blog in front of peoples’ eyes.
The Content Isn’t Up To Scratch
There’s a lot of competition out there for readers. And that means that subpar content won’t suffice; that’ll only get read by friends and family. Take a look at your blog posts. Are they as good as they could be? Are there things you could improve, such as the editing, format, or subject? Investing in your blog-writing skills will be something that rewards you again and again.
The Design Is Confusing
Your design should be modern and in line with the latest standards, but it shouldn’t be confusing. The content should be easy to reach. If it feels like you have to jump through hoops (or just work hard to find where the blogs actually are) to read your content, then people will be unlikely to stick around.
You can’t expect to go from 0 – 1000 daily visitors overnight, even with the above tips. But if you incorporate all of the above into your approach, then eventually, it’ll pay off. You’ll just need to have a little bit of patience.